• Available in eleven colors
• Each package contains five baits
• 100 percent biodegradable
• Baits look and swim like it's alive
• Lab-tested and field-proven saltwater formula

Through technology exclusive to Berkley Gulp! releases scent 400X more than regular plastic baits. Gulp! is 100 percent biodegradablethe first bait of its kind. The Gulp! Saltwater Jerk Shad looks and swims like it is alive. Berkley has developed this lab-tested and field-proven saltwater formula for the inshore angler.

List Price: $ 6.95

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• Available in seven colors
• Six baits per package

The Saltwater Sand Eel looks feels and swims like it is a real live sand eel. This Gulp! product is extremely durable and long lasting. Berkley has developed this lab-tested and field-proven saltwater formula for the inshore angler.

List Price: $ 5.95

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• Available in 15 colors
• Comes four per package
• 100% biodegradable

The Gulp! Saltwater Jerk Shad looks and swims like it is alive. Berkley has developed this lab-tested and field-proven saltwater formula for the inshore angler.

List Price: $ 3.95

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• 400 times more scent dispersion than ordinary plastic bait
• Skinny little bait with big fish potential
• 1" in length
• 42 earthworms per jar
• Two available colors: Natural and Red Wiggler.

Gulp! 1" Mini Earthworms are a skinny little bait with big fish potential. Lying on the bottom drifted downstream or finessed through cover they present a tempting treat no passing trout bass or walleye can resist.

List Price: $ 449.00

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Berkley Gulp! Alive! Shaky Shads. To fish it looks alive, feels alive and tastes alive! Excellent for jigging or drop-shot rigs, these deadly finesse Shaky Shads swim like the real deal without the hassle of live bait. Gulp! Alive! Soft Baits "live" in a high-potency Gulp! Alive! attractant that disperses a powerful scent to draw fish in from a greater distance. And once you're done fishing, simply put the Bait back in the attractant to "recharge" for another day. 8 per pack. State Color. Order Today! Berkley Gulp! Alive! Shaky Shads, 4"

List Price: $ 6.79

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• Available in six colors
• Each package contains seven baits
• Bait feels, and swims like it is alive
• Lab-tested and field-proven saltwater formula
• 100 percent biodegradable

The Berkley Gulp! Saltwater Ghost Shrimp - 3" feels and swims like it is alive - the inshore angler can rig it and fish using any technique appropriate for live shrimp. This Gulp! product extremely durable and long lasting. Berkley has developed this lab-tested and field-proven saltwater formula for the inshore angler.

List Price: $ 6.95

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• Available in four colors
• Next generation in Gulp! technology
• Recharge your baits by putting them back in the container
• Great alternative for hard to find live eels
• Great for stripped bass and other saltwater gamefish

Berkley Gulp! Alive 8" Eel - Motor Oil Red Flk Small Bucket NEW Berkley Gulp! Alive! is the next generation in Gulp! technology. Now your favorite baits come floating in the "Magic Gravy" in Small or Large Buckets, enabling you to recharge your baits by putting them back ino the bucket. The new Gulp! Alive!TM baits absorb 20% more Gulp! scent and attractant which, you guessed it, makes them at least 20% MORE EFFECTIVE than the 1st generation baits. They also have a 34% better swimming action than original Gulp!. WOW! More attractant, better action, BETTER RESULTS than ever before! At Berkley, our passion is that you CATCH MORE FISH! Get yourself some Gulp! Alive! and go have some major fun!Small Bucket - Approximately 12 eels.

List Price: $ 19.95

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• Available in 16 oz. (12.5 oz. net wt.) resealable containers
• Recharge baits by placing them back in the container
• Baits hold 20% more scent by weight than similar products

NEW Berkley® Gulp!® AliveTM is the next generation in Gulp!TM technology. Now your favorite baits come floating in the "Magic Gravy" in small or large buckets, enabling you to recharge your baits by putting them back in the bucket. The new Gulp!® AliveTM baits absorb 20% more Gulp!TM scent and attractant which, you guessed it, makes them at least 20% MORE EFFECTIVE than the 1st generation baits. They also have a 34% better swimming action than original Gulp!TM. WOW! More attractant, better action, BETTER RESULTS than ever before! At Berkley®, our passion is that you CATCH MORE FISH! Get yourself some Gulp!® Alive!TM and go have some fun! Small Bucket Model No. Desc. Size GAPPG3-PW3 Pearl White Pogy 3" GAPPG3-SMLT3 Smelt Pogy 3"

List Price: $ 19.95

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• Available in two container sizes
• Recharge baits by placing them back in the container
• Baits hold 20% more scent by weight than similar products

NEW Berkley® Gulp!® AliveTM is the next generation in Gulp!TM technology. Now your favorite baits come floating in the "Magic Gravy" in Small or Large buckets, enabling you to recharge your baits by putting them back in the bucket. The new Gulp!® AliveTM baits absorb 20% more Gulp!TM scent and attractant which, you guessed it, makes them at least 20% MORE EFFECTIVE than the 1st generation baits. They also have a 34% better swimming action than original Gulp!TM. WOW! More attractant, better action, BETTER RESULTS than ever before! At Berkley®, our passion is that you CATCH MORE FISH! Get yourself some Gulp!® Alive!TM and go have some fun! Large Bucket Model No. Desc. Size GAQMI4-ES4 Emerald Shiner Minnow 4" GAQMI4-PS4 Pumpkinseed Minnow

List Price: $ 31.99

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• Scent: Garlic
• Eight ounce spray bottles
• Gulp! Alive! formula
• Effective on all soft baits, hard baits and live baits

No one attractant applies equally well to all fish. That is why Berkley created an attractant spray formulated with the award winning Gulp! scent. Part of Berkleys Gulp! Alive! line up this saltwater attractant spray features ingredients that have 400 times the power of other attractants. Gulp! Alive! scents make bait smell and taste alive and trigger fish to feed.

List Price: $ 8.99

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