• Available in eleven colors
• Each package contains five baits
• 100 percent biodegradable
• Baits look and swim like it's alive
• Lab-tested and field-proven saltwater formula

Through technology exclusive to Berkley Gulp! releases scent 400X more than regular plastic baits. Gulp! is 100 percent biodegradablethe first bait of its kind. The Gulp! Saltwater Jerk Shad looks and swims like it is alive. Berkley has developed this lab-tested and field-proven saltwater formula for the inshore angler.

List Price: $ 6.95

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• Available in seven colors
• Six baits per package

The Saltwater Sand Eel looks feels and swims like it is a real live sand eel. This Gulp! product is extremely durable and long lasting. Berkley has developed this lab-tested and field-proven saltwater formula for the inshore angler.

List Price: $ 5.95

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• Available in four sizes
• Available in 14 colors
• Lures feature a rattle and roll, flicker action which mimics fleeing or injured baitfish
• Individually tank tested by Berkley to run true
• Extra sticky, Mustad Ultra Point black chrome treble hooks

Berkley Flicker Shad Crankbaits feature a rattle and roll flicker action which mimics fleeing or injured baitfish. This flicker action along with the built-in rattles triggers predatory gamefish to strike. Every Flicker Shad Crankbait is individually tank tested by Berkley to run true. These lures also feature design insight from professional anglers fish attracting colors and finishes and quality split rings outfitted with extra sticky Mustad Ultra Point black chrome treble hooks.

List Price: $ 3.95

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• Available in 15 colors
• Comes four per package
• 100% biodegradable

The Gulp! Saltwater Jerk Shad looks and swims like it is alive. Berkley has developed this lab-tested and field-proven saltwater formula for the inshore angler.

List Price: $ 3.95

Price:

• 400 times more scent dispersion than ordinary plastic bait
• Skinny little bait with big fish potential
• 1" in length
• 42 earthworms per jar
• Two available colors: Natural and Red Wiggler.

Gulp! 1" Mini Earthworms are a skinny little bait with big fish potential. Lying on the bottom drifted downstream or finessed through cover they present a tempting treat no passing trout bass or walleye can resist.

List Price: $ 449.00

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Berkley Gulp! Alive! Shaky Shads. To fish it looks alive, feels alive and tastes alive! Excellent for jigging or drop-shot rigs, these deadly finesse Shaky Shads swim like the real deal without the hassle of live bait. Gulp! Alive! Soft Baits "live" in a high-potency Gulp! Alive! attractant that disperses a powerful scent to draw fish in from a greater distance. And once you're done fishing, simply put the Bait back in the attractant to "recharge" for another day. 8 per pack. State Color. Order Today! Berkley Gulp! Alive! Shaky Shads, 4"

List Price: $ 6.79

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• Available in 14 popular trout colors
• Trout worms come packaged 10 worms per bag

Feel More Bites Catch More Fish! - Fish hold onto Power Bait 18 times longer than ordinary plastic bait. Power Bait is 100% fortified with the most advanced scent and flavors ever developed to catch fish. This tiny 3" Power Worm displays a lively action that replicates the trout attracting features of small worms and other forage.

List Price: $ 3.74

Price:

• Available in four sizes
• Available in 14 colors
• Lures feature a rattle and roll, flicker action which mimics fleeing or injured baitfish
• Individually tank tested by Berkley to run true
• Extra sticky, Mustad Ultra Point black chrome treble hooks

Berkley Flicker Shad Crankbaits feature a rattle and roll flicker action which mimics fleeing or injured baitfish. This flicker action along with the built-in rattles triggers predatory gamefish to strike. Every Flicker Shad Crankbait is individually tank tested by Berkley to run true. These lures also feature design insight from professional anglers fish attracting colors and finishes and quality split rings outfitted with extra sticky Mustad Ultra Point black chrome treble hooks.

List Price: $ 3.95

Price:

• Available in four sizes
• Available in 14 colors
• Lures feature a rattle and roll, flicker action which mimics fleeing or injured baitfish
• Individually tank tested by Berkley to run true
• Extra sticky, Mustad Ultra Point black chrome treble hooks

Berkley Flicker Shad Crankbaits feature a rattle and roll flicker action which mimics fleeing or injured baitfish. This flicker action along with the built-in rattles triggers predatory gamefish to strike. Every Flicker Shad Crankbait is individually tank tested by Berkley to run true. These lures also feature design insight from professional anglers fish attracting colors and finishes and quality split rings outfitted with extra sticky Mustad Ultra Point black chrome treble hooks.

List Price: $ 3.94

Price:

• Available in seven colors
• Power Nymphs come packaged 12 nymphs per bag

Feel More Bites Catch More Fish! - Fish hold onto Power Bait 18 times longer than ordinary plastic bait. Power Bait is 100% fortified with the most advanced scent and flavors ever developed to catch fish. The 1" Power Nymph mimics the juvenile (nymph) stages of development for a variety of insects and crustaceans on which many fish feed.

List Price: $ 3.74

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