Go Fishing Lures

Even the slightest reflection of starlight or moonlight 4-5 feet deep will draw vicious strikes from large hungry fish that are often searching for 6-12 inch fish to fill their bellies. A flashy light reflective streamer almost always draws larger fish from even further away, simply because they see it easier. See more [...]

For over 65 years, the name “Suick” has meant one thing to muskie fisherman… Success. The Suick muskie thriller was first hand carved by Frank Suick in 1939 as he tried to imitate the motions of dying trout in the in hatchery ponds he owned. The Suick muskie thriller is a dive and [...]

FREE SHIPPINGSquirmies soft baits have flawless, high- sheen finishes with intricate etched detail. The shapes and swimming motions are optimized using computer-aided analysis and underwater observation. With a tight wiggles, glides and dives these castable design plastics are a must for any tackle box. SQUIRMIES are equally [...]

Get the 5 lures walleye can’t resist in one convenient package! Tested and proven! These are JB Lure’s 5 most effective walleye lures all organized in a reusable clamshell pack. Clip ‘em on, experiment with your jigging and watch walleye pile up! Durable plastic and stainless steel construction; Vibrant color patterns for maximum [...]

This complete, convenient Muskie/Pike Jigging kit has everything you need for jigging up Muskie and Pike. Includes jig heads and the (3) most effective plastic body shapes available. The kit features the world famous Esox Cobra Jig, Original Reaper Tails, Lizards and Grub Tails in the most popular sizes and colors. Contents and [...]

Even the slightest reflection of starlight or moonlight 4-5 feet deep will draw vicious strikes from large hungry fish that are often searching for 6-12 inch fish to fill their bellies. A flashy light reflective streamer almost always draws larger fish from even further away, simply because they see it easier. See more [...]